I started to hate food blogging.
Hate is a strong word but it how I was feeling by December 2014. The thought of making another recipe, for the sole reason of trying to capture web traffic, made me sick. After a 2 year run, I hit a wall and started to hate working on this blog.
Now don’t get me wrong I love to cook. I’ve never fallen out of love with the creative process, the testing/creating different recipes, mixing different ingredients and having spectacular hits and misses. I started to hate food blogging because of the demands on my time.
I was struggling,
- trying to figure out the perfect photograph-able dish to make.
- keeping up to with new posts.
- with the look and layout of my site.
- trying to keep up the conversations on key social media channels.
- finding my “voice” and improve my creative writing style.
- fitting into the community. I’ve met some really great people but I never really felt like I met my “crew”.
So my fun creative outlet got really old, really fast so I stopped.
I was also struggling to find time to attend events, analyze web metrics and learn about new social media apps (side note: I still can’t figure out snapchat? )Then, I would spend every weekend cooking, staging and photographing so that I’d have enough content to be able to keep going from week to week.
And then, there was the writing. Argghhhh!
There are hours and hours of my life that I will never get back agonizing over the writing. I admire people who can pump out three or four posts in a day, but that’s not me. I agonize over every single word, which comes from years of business writing. Ask me to whip up a business case, an executive presentation or write a creative brief – I’m your girl. Ask me to write something deeply personal, I break out in hives.
Food blogging started to feel like a part time job. A time-sucking part time job where I didn’t get paid but periodically got offered opportunities that were going to bring me tons of “exposure”. My full time job demands 50 plus hours a week, gives me lots of exposure and pays me very, very well. When I put the two together, it was a recipe for disaster.
So I’m removing all self-imposed rules and giving blogging another try. I’m going to write about what I want, when I want until I find a rhythm that works for me.
Hopefully you’ll stick around for the ride.
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