It's been 14 months since my last post.

I started to hate food blogging.

Hate is a strong word but it how I was feeling by December 2014. The thought of making another recipe, for the sole reason of trying to capture web traffic, made me sick. After a 2 year run, I hit a wall and started to hate working on this blog.

Now don’t get me wrong I love to cook. I’ve never fallen out of love with the creative process, the testing/creating different recipes, mixing different ingredients and having spectacular hits and misses. I started to hate food blogging because of the demands on my time.

I was struggling,

  • trying to figure out the perfect photograph-able dish to make.
  • keeping up to with new posts.
  • with the look and layout of my site.
  • trying to keep up the conversations on key social media channels.
  • finding my “voice” and improve my creative writing style.
  • fitting into the community. I’ve met some really great people but I never really felt like I met my “crew”.

 

So my fun creative outlet got really old, really fast so I stopped.

I was also struggling to find time to attend events, analyze web metrics and learn about new social media apps (side note: I still can’t figure out snapchat? )Then, I would spend every weekend cooking, staging and photographing so that I’d have enough content to be able to keep going from week to week.

And then, there was the writing. Argghhhh!

There are hours and hours of my life that I will never get back agonizing over the writing. I admire people who can pump out three or four posts in a day, but that’s not me. I agonize over every single word, which comes from years of business writing. Ask me to whip up a business case, an executive presentation or write a creative brief – I’m your girl.  Ask me to write something deeply personal, I break out in hives.

Food blogging started to feel like a part time job. A time-sucking part time job where I didn’t get paid but periodically got offered opportunities that were going to bring me tons of “exposure”. My full time job demands 50 plus hours a week, gives me lots of exposure and pays me very, very well. When I put the two together, it was a recipe for disaster.

So I’m removing all self-imposed rules and giving blogging another try.  I’m going to write about what I want, when I want until I find a rhythm that works for me.

Hopefully you’ll stick around for the ride. 

Copyright © 2016, Olive & Ruby. All rights reserved.

Comments

Unregistered's picture

"I love to cook. I’ve never fallen out of love with the creative process, the testing/creating different recipes, mixing different ingredients and having spectacular hits and misses." THIS. Rhonda, write about this. Don't worry about all the rest.

I've been blogging for 7 years (and have a full time job and a part-time business) so I get what you are talking about. I struggle with a lot: event attendance, new social media apps to learn, web metrics, social media, finding my voice, finding a niche - all the things I'm told you must do to be successful. I've made a lot of friends (offline) which I am grateful for but I'm sad that the blogging scene has changed so much in the past few years. Comments are down and, for me, so is the feeling of community. Sometimes it feels like a popularity contest instead of people writing about things they are passionate about.

In any case, write away about whatever you like. Your blog is in my Feedly so I'll be on the lookout for more posts from you when you're ready. Hugs xo

Mardi (eat. live. travel. write.)'s picture

"I love to cook. I’ve never fallen out of love with the creative process, the testing/creating different recipes, mixing different ingredients and having spectacular hits and misses." THIS. Rhonda, write about this. Don't worry about all the rest.

I've been blogging for 7 years (and have a full time job and a part-time business) so I get what you are talking about. I struggle with a lot: event attendance, new social media apps to learn, web metrics, social media, finding my voice, finding a niche - all the things I'm told you must do to be successful. I've made a lot of friends (offline) which I am grateful for but I'm sad that the blogging scene has changed so much in the past few years. Comments are down and, for me, so is the feeling of community. Sometimes it feels like a popularity contest instead of people writing about things they are passionate about.

In any case, write away about whatever you like. Your blog is in my Feedly so I'll be on the lookout for more posts from you when you're ready. Hugs xo

Jo-Ann Blondin 's picture

Hi Rhonda

Totally get it. When the love of food, friends and family becomes second after photos and text, you question why you do it at all. You decide what you want to blog about and when as this is not your business.

That is why I primarily use Instagram as it allows me to share without hours of work and the engagement and sharing of ideas is higher there. That said, to capture my recipes and use them later or to share them with my friend and family happens easily on the blog when I remove all the rules. Sometimes knowing all we need to do to create a post stops us from starting.

Wishing you a joy filled restart on your own terms.

Jo-Ann

Meg's picture

I felt the exact same way. I have maybe blogged 4 times in the last year and a half. The fun was sucked out and I just didn't want to put the effort. Any post now will be about just sharing a fun recipe not pumping out stuff for hits or followers.

Melissa's picture

Well i am super happy you're going to give it another whirl. I but the breaks on around the same time you did and am now back to blogging whatever the hell i feel like, when I feel like it and I am so much happier! And, the writing comes so much easier when you aren't trying so hard. I am very much looking forward to reading you again. And I hope that this time, you have FUN! :)

Barbara's picture

Rhonda, you were my inspiration to start my own blog! And my personal navigator of the social media waters so I could get a grip on the cyber community. I'd still be chiseling in stone if it weren't for you! So if the purpose of blogging is to impact even one person, consider your mission accomplished (maybe you want your count to be a bit higher, but some people never get to one!). Glad you're giving it another go. This is the stuff we do to offset the effects of the daily grind - enjoy it!

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